Effective 12 October 2026
These Terms apply to everything you buy or use from Alchemize, a brand of Purpose Business LLC ("Alchemize", "we", "us", "our"). By placing an order or using our programs you agree to them. Please read them before you buy.
1. What we offer
- EFFORTLESS: a digital video course.
- ALCHEMIZE: our group program and signature framework. It consists of three individual programs: CALM, UNSTOPPABLE and ALIGN.
- 1:1 coaching: private coaching with Catherine, with a minimum commitment of three months.
- The GoldLetter: our free newsletter.
- Substack: if you subscribe to our publication on Substack, that subscription is provided by Substack under its own terms and privacy policy. Any payment, refund or cancellation of a Substack subscription is handled by Substack, not by us.
The content, format and delivery of each offer are described on its sales page at the time you buy.
Group calls and chats
If live group calls or a WhatsApp or Telegram group are part of the program you buy, the following applies. We share dates, format and group rules after you join. We replace a cancelled call wherever possible. If a replacement is not possible, the call is cancelled. We guarantee at least 80% of the live calls promised in your program, rounded up to a whole number. For example, with weekly calls over 52 weeks, that is at least 42 calls. The remaining 20% allows for holidays, illness and other unforeseen circumstances and is not replaced. If we remove a group or a call from a program, we give at least 90 days' notice.
2. Orders and payment
Prices are shown in euros before you pay. Payments are processed securely by Stripe. We do not see or store your full card details. Your order is complete when you receive our confirmation email. If a payment fails or is reversed, we may pause your access until it is resolved.
Instalments
If we agree or offer monthly instalments for a product, the following applies. Instalments are due in advance, on the dates shown at checkout or in your booking confirmation. By choosing instalments you commit to the full agreed amount, not only the instalments paid so far. Instalment plans cost more than paying in full, because they cover additional administration, payment handling and the risk of non-payment. The exact instalment amount is shown before you pay.
Where instalments are collected automatically through Stripe, we may retry a failed payment over a reasonable period. If a payment remains unpaid, we may suspend or end your access. Amounts that are due remain owed to us, including for content or services you have already used, and we may collect them, including through collection agencies or legal action, where the law allows. Open instalments stay due unless we agree otherwise in writing.
If you run into difficulty, please contact us before a payment is due. Most issues are easier to solve when we talk early. Where there is a genuine reason, we are open to an adjusted arrangement. An arrangement only applies once we have agreed it in writing. Without one, the amounts remain due.
3. Access to digital programs
Our courses are hosted on our own website. After purchase you receive a personal login. Access to EFFORTLESS and ALCHEMIZE is lifetime access: you keep it for as long as we offer and operate the program. If we ever plan to discontinue a program, we will give you at least 90 days' notice and a way to save the materials for your own use.
Your access is personal and not transferable. Sharing your login, content or recordings with anyone else is strictly forbidden. One login may be used on a maximum of three devices. On a fourth device the login will not work. If we find that a login is being shared, we may close the account immediately and, where the law allows, without refund.
ALCHEMIZE: staged access
When you join ALCHEMIZE, you receive immediate access to the bonus gift The Revelation and to module 1. Full access to the rest of the program opens after 14 days, once your refund period has ended. If you want immediate access to everything, you can waive your right of withdrawal at checkout (see section 4).
4. Money-back and right of withdrawal
You can cancel your purchase of a digital course within 14 days of buying it and receive a full refund. To do so, use the button below within the 14 days and tell us the email address you used to buy.
Request a refundIf you want to start immediately
If you want immediate access to the full content within the 14 days, you confirm this at checkout. By doing so, you expressly agree that we start providing the digital content right away, and you acknowledge that you then lose your right of withdrawal and the 14-day money-back option once we have made the content available to you. EFFORTLESS gives you immediate access to everything.
1:1 coaching
1:1 coaching is sold as a package at a package price, with a minimum commitment of three months from the start date we agree with you.
- Anything already delivered, such as coaching sessions held or reserved, cannot be refunded.
- If you cancel before the package has been fully delivered, the sessions and services you have already used are no longer counted at the package price. They are recalculated at our standard individual session price, which we tell you before you buy.
- We then refund the amount you paid minus that recalculated amount. You can never receive back more than you paid.
If you pay for 1:1 coaching in instalments (see section 2), the instalments you have already paid count towards the calculation above, and the minimum commitment of three months still applies.
Example: if you have used five sessions that cost 200 each within the package, and our individual session price is 500, those five sessions are counted at 500 each. Your refund is what you paid minus 2,500, and never more than you paid.
5. Results and no medical advice
Everything we offer is coaching and education. We do not promise or guarantee any specific result, income, outcome or timeline. Results depend on many things, including your effort, your circumstances and your decisions, and they differ from person to person. Examples, stories and testimonials show what is possible. They are not a promise that you will have the same results.
Alchemize is not medical, psychological or therapeutic treatment, and it does not replace professional advice from a doctor, therapist, lawyer, accountant or other qualified professional. We do not diagnose, treat or cure any condition. You are responsible for your own decisions and for seeking professional advice where you need it.
6. Intellectual property and trademarks
All content in our programs, including videos, audio, texts, worksheets, methods, names and logos, belongs to Purpose Business LLC or is used with permission. EFFORTLESS™, ALCHEMIZE™ and RESET™ are trademarks of Purpose Business LLC. When you buy, you receive a personal, non-exclusive, non-transferable licence to use the content for yourself.
It is prohibited to copy, record, screenshot, reproduce, resell, share, publish, translate, adapt or otherwise use our content, in whole or in part, in any other way. It is also prohibited to use it to train other products, services or AI models.
The RESET™ brain retraining method, together with our other methods, frameworks, processes, terminology and teaching materials, is our proprietary and confidential intellectual property. All rights are reserved. You may use RESET™ for yourself, in your own life and your own work. You may not, in any form, without our prior written permission:
- teach, present, explain, demonstrate, train, coach with or certify others in RESET™ or any part of it;
- license, sell, rent, share or otherwise make it available to anyone else;
- copy, imitate, rename, rebrand or build your own program, course, product, app, book, content or service on it, or on anything substantially derived from it;
- use the names RESET™, EFFORTLESS™ or ALCHEMIZE™, or confusingly similar names, in any way.
Anything derived from our methods or materials belongs to Purpose Business LLC. If you break these rules, we may close your access immediately and, where the law allows, without refund. We also reserve the right to take all legal action available to us, including claims for injunctions, damages (including lost revenue and lost profits), the return of any profits you made, and the recovery of our legal costs.
7. Respectful use
When you take part in our calls, groups and communities, please be respectful and keep other people's information private. Recording, screenshotting, photographing or sharing any call, session or group material is never permitted, except by the host and only after prior announcement. Messages and members' details in a group are private and may not be shared outside it. We may remove anyone from a call or group who breaks these rules, without refund where the law allows. We may remove access for conduct that harms others or breaks these Terms.
8. Liability
We are responsible for our programs as set out in these Terms and as required by law. To the fullest extent the law allows, we are not liable for indirect or consequential losses, lost profits or lost business, and our total liability for any claim is limited to the amount you paid us for the product concerned. Nothing in these Terms limits liability that cannot be limited by law, or your mandatory consumer rights where you live.
9. Your data
How we handle personal data is explained in our Privacy Policy.
10. Governing law
These Terms are governed by the laws of the State of New Mexico, USA, without regard to its conflict-of-law rules. Disputes are handled by the courts located in New Mexico. Before any formal step, please contact us first, because most issues can be solved quickly by talking.
11. Changes
We may update these Terms from time to time. The version that applied when you bought remains valid for your purchase. The current version is always on this page.
12. Questions
If something is unclear, get in touch.
Email us